Adobe announced Acrobat 3D, finally. This is their first foray into 3D. I wrote earlier that they are missing the boat on 3D.
The premise of Acrobat 3D is to enable smooth collaboration amongst various non CAD users within the organization’s workflow i.e. sales, marketing, visual merchandising, channel management, etc. who traditionally could not view designs in 3D. With 2D pictures of 3D products, much data is lost, making the process inefficient and unproductive.
For a while now, CRM and PLM vendors have been looking for a good bridge. The only one that existed so far was Autodesk’s DWF, which works with AutoCAD / Inventor design files.
However, in the Mechanical Design marketplace, the major houses are:
1. Dassault, which owns CATIA (high-end 3D CAD), Solidworks (mid-market 3D CAD), a PDM called SmarTeam, and a PLM product called Enovia, which IBM Global Services sells and integrated.
2. Parametric, which owns ProE (high-end 3D CAD) and Windchill (PLM)
3. Autodesk
4. UGS (recently LBO’d by SIlverlake and Bain)
5. think3 with ThinkDesign, ThinkID, ThinkTeam - all mid-range products.
Given that any 3D Viewer product such as Acrobat 3D will need to pass through a CAD-engineer’s hands, to be written into an Acrobar readable format, it is safe to assume that having deep-pocket CAD relationships would be immensely valuable.
So, let us see who has what in terms of viwers:
Autodesk has DWF. No one else has anything else. However, there are some independent viewers out there, Right Hemisphere and TornadoVIZ. In fact, it is Right Hemisphere’s technology that enables Acrobat 3D, Adobe Ventures has an investment in the company along with Sequoia Capital, and it would be safe to assume that Adobe will buy this company eventually.
I have heard, however, that Acrobat 3D is a very heavy product. In comparison, TornadoVIZ has a very light-weight technology, which would, by and large, need to be an essential characteristic of any 3D viewer such as the ones under discussion.
While Adobe will try to be Switzerland, and not take a preferred CAD system position, it is likely, they will get locked out of the Autodesk eco-system. If I were Dassault, then, would I want a proprietary viewer (perhaps via a Tornado acquisition), or would I be okay with Adobe’s neutral position?
Silicon Valley Entrepreneur and Strategy Consultant Sramana Mitra writes about Entrepreneurship, Business Strategy, Emerging Technology, Market Moves, and sundry other topics in her Blog “Sramana Mitra on Strategy”. Read more of her writings at http://www.sramanamitra.com
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Jump Britain…
Dumb boys acting like monkeys jumping around could be one point of view taken from this new outdoor activity ‘Free Running‘ recently broadcast by channel four. I prefer to take the opinion of graceful street acrobat, performing incredulous feats of the physical only possible by control of the mental.
In this programme the athletes (the respectable title they deserve) perform acts that can only be described my mind over matter, heart stopping stunts such as jumping over the gap in the roof of the millennium stadium, a 150ft drop, no ropes, no safety, nothing to rest the mind from those ‘what if’s’ we human too often struggle with.
This activity rewinds back to more primitive times, the way in which the free runners leap over objects with very little sense of danger is reminiscent of the way monkeys and tarzan leap from vine to vine through the jungle. It is an instinct not necessarily understood in logical or practical means but it is the same instinct that possesses a child to climb a tree and jump off the highest branch possible or see how many stairs they can jump down to the bottom.
As the programme goes on it becomes almost impossible to blink as the performers take risk after risk, scaling multi-storey car parks, bridges, roof tops, castles and skyscrapers. The adrenaline is palatable even from the safe comfort of the living room. It doesn’t take long to realise this sport could be loved by a lot of people, those people that stand at the train station wondering if they could jump from the platform to the other side of the tracks.
The only negative factor of this programme was the obvious lack of women participating in free running, as in too many extreme sports it’s as if the pursuit of freedom through risk taking is tightly restricted to the Y chromosome.
The truth about free running is that anybody can do it. It isn’t like surfing where it takes months of practice to be able to even stand up on the thing, anyone can jump from one object to another, it just takes a bit of mental practice (and maybe pumping a bit of iron at the gym) when it comes to the more riskier stunts.
There will no doubt be a massive political correctness backlash with tons of stupid kids jumping off buildings with no prior practise or training, but this is true of every extreme sport which has come out of the underground in the past 15 years. Eventually it will make its way into the acceptable mainstream, only in a matter of lawsuits and years.
Channel 4 programme ‘Jump Britain’.
Tags: acrobat, adrenaline, britain, extreme, fad, fashion, free, height, jump, phase, risk, running, sport, takingacrobat, adrenaline, britain, extreme, fad, fashion, free, height, jump, phase, risk, running, sport, takingShare This
If you own a trampoline, you already know that it is a great way to get out of the house, and into the fresh air. Did you also know that it’s benefiting your health? Jumping up and down on a trampoline is great for strengthening the cardio-vascular system and it is also an excellent workout for almost every muscle and organ of the body. Exercising on a trampoline can also be very helpful for adults and children because it helps to improve reflexes, flexibility, balance and coordination.
One way to enhance not only the fun aspect of the trampoline, but also increase the health benefits, is by putting a little extra effort into your jumping by doing some tricks! There’s lot of tricks that can done on the trampoline, from the beginner level to the advanced. Here’s a few of them beginning with some basics including additional tips to ensure safety and avoid injury.
‘Landing on the Back’ is one of the first, basic trampoline tricks any bouncer should learn and its very simple. Stand motionless on the trampoline with your arms at your sides or even with your hands in your front pockets. Fall backwards onto the trampoline, keeping your body straight and your head up. As your back meets the trampoline, let your head meet it naturally too, don’t jerk or twist it. You will bounce back up and then you can do it again, over and over until you achieve a good rebounding height. The more you practice this trick, the higher you will bounce back and forth!
Here’s an intermediate trampoline trick you can do once you’ve master the basic Back Landing trick. Begin the same way, standing straight and motionless, with arms at your sides or hands in your pockets. Fall straight back again, but when you bounce back up, land on your knees instead! The motion will keep sending you back and forth so you can repeat the trick as many times as you want.
Some advanced trampoline tricks include somersaults and flips. Either of these can be done backwards or forwards, but you should be very comfortable and confident with your bouncing abilities before attempting either of them. Once you’ve got the flip down, you spice it up by adding a spin to it.
Before attempting any trick, ensure everyone’s safety, including your own. Remember to look around and see how much room you have. You will definitely want to avoid a collision with any other jumpers that are on the trampoline with you. To further prevent any mishaps, warm up first by doing some simple bounces and once you get going, remember to keep your head and neck in a natural position. This way you don’t hurt yourself.
Have fun, be safe and keep on bouncing!
This article was provided by TotalTrampoline.com where you can find lots more information about trampoline tricks.
Tags: acrobat, exercise, fitness, health, trampoline, tricksacrobat, exercise, fitness, health, trampoline, tricksShare This